Made sure they were too competitive. The brains and brushes behind some of the world's most-hyped makeup brands . For example, in 1875 the company created the very first Cadbury Easter Egg – which is still one of the world’s favorite Easter chocolates over 130 years later. So it should come as no surprise that the food industry is home to many businesses that started with a single homemade recipe and grew into favorite consumer brands. This Indian-ink drawing for the original logo was created by Ron Wayne, the third member of the small start-up company. Offering a new spin on the same story keeps audiences from getting bored. 1. With consumers always looking for the next best thing, it can be difficult for your business to stand out from the masses. To market their new brand to the world, they opened the very first LEGOLAND resort in 1968 located in Denmark, attracting 625,000 visitors in its first season. Create, innovate, and engage. Twitter. The early success of this park seemed like a precursor to the wild success the company would experience through the years. Of those businesses, 66% think remote work will remain the norm…, - As we jump into the new year – and more people jump into freelancing – there are a lot of questions. The grocery-store-turned-factory began almost 200 years ago when John Cadbury began manufacturing his own recipe for cocoa in 1831. A 1921 adaption featured a script font based on the signature of William Cadbury, and variations of this script are still featured on all Cadbury products today. This was the start of the brand image that consumers worldwide are still in love with today. In the last two years, Polaroid has struggled to find ways to stay relevant, ... Brands of the World Founded: 1977. Data-driven competitors are winning: Legacy brands have to adapt. These elements have given off a sense of trustworthiness, success, and comfort for many years now. Yet, there are companies who are selling the same products today as they were in 1905. Strategic planning and proper execution were keys to our success; to share that success with you, we have outlined our six core brand marketing steps we leveraged along the way to stay relevant, and on course. Eight brands that need to re-invent themselves One needs to reinvent time and again to stay relevant and the same rule applies to brands. And if all that wasn’t proof enough of their adaptability, there’s been some talk of plans to add a food service element to their brand as well in the form of a chocolate-themed café called the “Cadbury Cocoa House.” Clearly, their ability to evolve their products and marketing simultaneously (and consistently) is one of the secrets to their success. Companies often evolve over time to remain relevant. The author of The Art of Personal Branding, Bernard Kelvin Clive, once said, “The world is fast changing and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion.”. It’s no secret that people love homemade recipes passed down from older generations. Your comment may not appear immediately. It’s no secret that people love homemade recipes passed down from older generations. Made sure they were too competitive. Some of this evolution is obvious in the seven years of TV ads that Apple created to introduce each new update to their line of iPhones. And Ronald spurred major changes to the rest of McDonald’s branding. Home Business Guides 5 Companies That Have Stayed Relevant By Re-inventing Themselves. The biggest threat to brands today is irrelevance. IKEA has taken full advantage of Pinterest and are using it to make their brand become so much more than it was before. Required fields are marked *, We use cookies and similar technologies to ensure you get the best experience on our website. Kathryn Wheeler is a former graphic designer at Mainstreethost. Companies need to evolve to stay relevant, and so do their brands. From plastic toys to Hollywood to video games, LEGO continuously adapts their brand to new media to ensure they are targeting every niche possible – all while ultimately remaining a system of creative play and an outlet of imagination. Although your business may have an established brand, your brand needs to evolve with your business. A serious threat facing most brands in dynamic markets is the loss of relevance because the category or subcategory they are serving is declining. However, when the company began work on the Apple II computer, Jobs allegedly advocated that a more “stylish” logo would improve the company’s sales. Although the logo hasn’t changed that much since 1998, the brand obviously has. It’s no secret that people love homemade recipes passed down from older generations. Up until the turn of the 21st century, LEGO was marketing to children and parents (via LEGOLAND and children’s magazines) and basically ignoring their (always growing) adult fan base. Jenna Delport - October 16, 2020. Before 1984, Apple implemented standard advertising techniques, including print advertisements. Some companies are more adaptable than others. These arches are now synonymous with the McDonald’s brand all over the world. near Mainstreethost’s headquarters) still have the golden arches protruding through their building. Though it started as a 10-person company making wooden toys in Denmark, LEGO has certainly come a long way since... Cadbury. Go Bold or Go Home. It was the owner’s son, Godtfred, who saw the immense potential in LEGO bricks to become a system for creative play. 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