Copyright Garlic Media Group – All rights reserved, 3 Types of Video Production to Grow Your Business. It wasn’t long ago that video that was online was merely low-resolution entertainment or news clips. First, the differences…. Here are the 10 types of video you can use in your video marketing strategy: 1. We provide Video Production from start to finish, site builds, SEO, and Social Media packages for overall brand development and maintenance in addition to business consulting. The type of […], […] https://www.reeldesigner.com/5-different-types-of-video-production/ […], Awesome post. Every business world-over has recognized their potential and wants to leverage on these video production services. You do, however, need to be careful when using video to grow your business. A critical distinction is that promotional videos are not advertisements like we would see on TV commercial breaks. With 6 billion hours of viewing YouTube per month, and an average of 40 minutes of viewing per session per person, YouTube is the undisputed king of online video. Branding is about more than just selling a product or service, so you first and foremost want to let your customers know what you stand for as a company. Besides being informative, you can use video to hit the right tone and style that appeals to your target audience. The entire purpose of the promotional video is to persuade a change in opinion or behavior on part of the viewer, whereas informational and educational videos are more passive. You can make it fun, casual, and informative, and make sure that your customers see for themselves why your product is different from all other products. Founded in 1999, The DVI Group aims to fulfill clients' business, web, event, promotional, training, and commercial video needs. Saying that online video is popular is a gross understatement. This is a great article covering a lot of points that can help build an extensive video library. Or you might even have an idea for a video that isn't mentioned. While each video style has a degree partiality on the featured issue, it’s specifically the promotional video that follows a specific formula to persuade the viewer to take action at the end. #1 Videos for Websites. A video making company in Miami should know … 6 Types of Video That Every Business Should Produce. Animation is also ideal if you have no film crew or actors available. A writer helps them plan the video content before they start to produce it. There are three animation styles: 2D, 3D, and stop-motion. Post-production is the last of the three stages of video production and this is where all the footage that you have captured so far is brought together and edited to turn it into the final piece of video that you were aiming for from the start. This is the most popular type of video production and there is no sign that that will come to an end. Entertainment is also a factor, at some level – if a video is not engaging, the viewer will simply not ‘hear’ the message, rendering the video useless. Examples of Entertainment Videos: Music Videos; Travel Videos; Automotive Enthusiast Videos; Wedding Videos; Comedy Shows; YouTube Channel Stars; Reality Shows; Movies (Hollywood, etc) Episodic-Drama Shows; Streaming Services (Netflix, Amazon Prime, HULU, etc) Solid Media (DVD and Blu-Ray) Similarities and Differences of Video Types A lot of footage will have to be discarded, while other scenes will need to be cut short or stitched together during the post-production stage. The software can allow them to enhance sound and implement visual effects within a matter of minutes rather than hours or days. They’re usually less than a minute long and appeal to today’s media consumers, who have notoriously short attention spans. Your strategy needs to be focused so that you get the desired return on investment from your video production. Finally, the fun stuff, entertaining videos simply for entertainment’s sake. Their team of 13 employees works with small, mid-market, and enterprise clients. It’s the kind of angle you see on the news and romantic comedies. The company culture video 5. It’s so you or any member of your team won’t miss a step. Complex ideas work extremely well with online video – would TED’s “ideas worth spreading” educational videos be such a success if the same content were merely published in a magazine article? Develop Your Master Plan. The Animated Video Process: 7 Steps For Getting It Done Right, Audio More Important than Visuals; Great Audio Makes Great Video, 5 Do or Die Questions to Ask Before Hiring a Video Production Company | Sigil Blog, Phases of video production - Carley Creative, https://www.reeldesigner.com/5-different-types-of-video-production/, https://www.communicationcrafts.com/types-of-video-production-services/, Lighting 101: Intro Guide to Video and Film Lighting, How to Write an Engaging Explainer Video Script, Guide, 4 Practical Reasons Why to Use Video Marketing, For Any Business, Socially-Shared News Snippets (Facebook, Twitter, etc), Streaming Services (Netflix, Amazon Prime, HULU, etc). There is no medium that has the power to demonstrate a concept and evoke a response as effectively as video. Videos simply can’t be boring anymore due to short attention spans. Before you get started, think about what kind of video you want to make. They specialize in video production, in particular, broadcast videos. Whether it is a company overview, product demo, video blog, social video, or customer testimonial, video can help you increase brand awareness and generate new business leads. There are five major categories of video production offered by various SEO services in Minnesota. Animation videos are the future of the internet, just look at YouTube and how online videos are essential to a successful campaign. Very useful as we’re a newly started real estate firm, looking to promote our business through You Tube. When to use it: Anytime you need to teach a simple concept in a few steps. Denver's Best Marketing Company, Denver's Integrated Marketing Specialists, Denver's Best Video Production, Denver Business Consulting, Denver Kickstarter Campaign Specialists, Denver Cyc Wall, Denver Photo Shoots, Denver Web Site Builds, Denver SEO, Denver Social Media, post-template-default,single,single-post,postid-2457,single-format-standard,ajax_fade,page_not_loaded,,qode-theme-ver-9.5,wpb-js-composer js-comp-ver-4.12,vc_responsive. What is it: Microvideosare short instructional videos that focus on teaching a single, narrow topic. There are so many varieties of videos, and so much crossover and overlap that the combinations and lists could seemingly go on forever. There are many production companies out there that produce videos that are informative in nature. In many cases, explainer videos are featured on a dedicated landing page on a company’s... Every business seeks to attract customers, engage them, and subsequently convert them to returning buyers. We take our video production services to the next level by building a complete marketing strategy for our customers. Since we are working on our promotional videos with a leading Corporate Video Production Company in Sunshine Coast, this post helps me to understand and implement more valuable tips in our promotional videos to reach our target audience. Animation is a video style made from many still images. First and foremost, video allows you to present your product directly to your consumers. Here are the top five types of videos, along with explanations and examples: Educational videos are excellent examples of teaching and learning concepts. Let’s see some types of video production services: Informative Videos: In today’s world, knowledge is power. From a growing seedling to the moving cloud, time-lapse videos help you sense beyond everything imaginable to the usual human understanding of time. […] In particular, there are 5 different types of video productions: […], […] are many different types of video production. The spot 2. The sky is the limit here, and many of the prior examples of video can fall under entertainment as well, so it’s not a hard and fast category. The most common include film and TV production, television commercials, web commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. Digital video production, also called digital videography, offers an array of jobs and positions. Commonalities between Different Videos Types. The simplicity and ease of use makes the time-lapse tool, a most preferred one amongst the audience as well as the creators. This style is great for depicting something that can’t be found in the real world. At Garlic, we’ve created a business that integrates video production and marketing, resulting in the best use of your marketing budget. For a step up, shoot video in your in-office green screen studio, and then send it out to a video production company, such as our very own Gearshift.TV team, where the video will be edited, optimized, loaded, and promoted online. Video projects are often very complicated. Using customer testimonials in videos will help connect your customers to your brand. Taking action: a social like or share, or a purchase, are all common goals for promotional video marketers. Visual: don’t just speak to the camera; mix in clips or stills of the people… Video production is a lot of work, but it’s absolutely worth it once you have the final product. High angle is shooting down on a person or having the camera significantly higher. What’s important is while there are thousands of viral videos, there are very few that cater to specific business needs. News and information videos give you the sounds and sights of the news events as if you were right there on location. 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