For more information about this processing of personal data, check our Privacy and Cookie Policy. Examples of successful school content marketing. Dubbed your daily dose of daily life at Gould through the eyes of students and teachers, the Gould Glog brings student and teacher voices together to paint a rich, personal and entertaining picture of life at the academy. Thats the strategy that Sewickley Academy, a residential K-12 private school, uses. be sure to check out this 3-minute Marketing School podcast: How to Improve Brand Loyalty. Content marketing strategy isnt a nice to haveits a requirement. Prepare for real life. Dont wait for a prince. In order to be effective, content must be consumed by the target audience. They shape their internal and external messaging around the attributes they want their graduates to possess, which is defined in their Profile of a Proctor Graduate: Proctor graduates are collaborative, ethical individuals, ready to contribute productively to their communities. And content marketing can give it to them. It provides real-world practitioner-led learning. Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Thats why I and my partner Jason Quey created an effective content marketing system that will help you to: Identify your best customers to stand out from the competition; Generate a blueprint to create and position your content effectively; Craft content that specifically solves your customers problems Yay, you're on the list! Approximately 90 minutes.This timing reflects basic run time, but seat time varies by user and could be significantly longer. Websites that provide interesting and relevant content to visitors retain those readers and attract new ones. Shareable content drives creates awareness for your brand. Plus the process continues well after your audience become customers. Since weve started inbound marketing, four out of five years weve increased our inquiries, applications, and visits over the previous year.. Most companies have many content assets. These schools are taking unique strides with their content marketing, and they demonstrate how storytelling can take many forms and those forms can produce varied results. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. This program targets established marketers, but also freelancers looking to increase their digital marketing prowess. These hardworking communicators are tasked with not only promoting their own institutions, but also promoting the overall value of an independent school education. Throughout the process, content marketing To use content, you need a good sense of what content marketing will mean (and what makes it hard to do it). This is a narrated PowerPoint slide presentation format courseand is partially interactive. In this post, you get to learn about it all: How to come up with killer content marketing ideas minus the brainstorm headaches; 16 killer content marketing examples that your content marketing strategy will die for I mean, what could be better? Content marketing has become one of the fastest-growing strategies and the most powerful tool for companies. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. Today it is imperative that every marketer must engage customers and prospects in the right conversation. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Shes the author of two childrens books: The Star-Spangled Banner and Art as Science. Marketing School brings you 10 minutes of actionable marketing advice every single day. Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. Do you want more organic traffic WITHOUT the hassle of creating more content and backlinks? Google Digital Garage is an online training platform offering a number of free courses covering all aspects of digital marketing and Google products.. A school blog is a great place to start when implementing content marketing. According to the Content Marketing Institute, content marketing generates over three times as many leads as outbound marketing (advertisements) and gets three times the leads-per-dollar spent compared to paid search. There was an error submitting your subscription. When you visit a website and read an article, blog post, or any other bit of content for that matter, a content marketing specialist created it. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. For business schools, content marketing can be an effective way to build trust and make meaningful connections with potential students and other audiences. Social Media Marketing/Management, Content Marketing, and Website Design. Thats the strategy that Sewickley Academy, a residential K-12 private school, uses. The agency was founded in 1999 and now employs a team of nearly 100 that provides a range of services including content marketing, social media marketing, web design, SEO, digital strategy, and marketing strategy. And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you wont have to sacrifice the quality of your education to learn about content marketing These skills along with the basics in the core content areas, like math, English and science, will prepare you to excel in college and be successful in the real world to follow.. Content marketing specialists are creative visionaries at a company. My most popular posts with my core audienceschool marketersare posts like 4 Independent Schools with A+ Content Marketing and How Storytelling & Digital Marketing Helped This University Increase Enrollment by [], [] Sewickley Academy, Pittsburghs oldest private school, uses inbound marketing, social media, blog posts, and gated content resources to attract new students, according to Emily Cretella of Cursive Content Marketing. What is content marketing and why is it so important? School Marketing Services. Your company may already be a member.View our member list to find out, or create a new account. Prepare for real life. Lifes not a fairy tale. Few things that are important for your content marketing to school administrators. Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. The numbers matter. During the content creation process, these writers research a subject, find the interesting angles, create grabbing headlines, and expertly craft their articles. Just over the past year, the podcasting world grew from 18.5 million episodes to 29 million. Get Your Groove Back with These 3 Tips, Happy Holidays from Cursive Content Marketing, This Is What Happens When the Worlds Fastest Growing Fitness Craze Thinks Outside the Box, Finding Your Voice: 20 Best Tips for Creating Authority, Authenticity and Individuality in Your Content Marketing, 20 Best Tips for Setting, Tracking and Measuring Content Marketing Goals, Content Marketing Summer School for School Communicators: Top Article Roundup, Cursive Content - Breakthrough School Storytelling, 3 Super Simple Ways to Get Your School Leaders to Blog, The Big List of No-Fluff Social Media Post Ideas for Schools, 10 Compelling eBook Ideas That Will Boost Your Schools Content Marketing Strategy. One old school marketing method that still works well for schools is targeted mailings. You can also add call to action buttons. []. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. And while there are thousands of all-girl high schools, which all have fairly similar communities and curriculums, Mercy has framed its story in a unique way. Content Marketing for Schools and Universities Content marketing is how good marketing is done in 2019. Youve got to make sure youre delivering your content to the right people, at the right time, and through the right channels. Innovative Marketing Resources can help you achieve all your content marketing and school enrollment goals with personalized service and expert, custom-crafted content. These cookies are required for basic site functionality and are therefore always enabled. This is a new mindset for most companies that are now beginning to strategize how to develop an engagement strategy, manage an effective process, and achieve measurable results with content marketing. An education in marketing is the first step future marketing professionals take toward their prosperous futures. The fact that 58% of marketers of the world were spending more money on the creation of content in the year 2018 according to a study by Content Marketing Institute shows exactly how important content is as a Digital Marketing solution. Individuals searching for top 50 grad schools for marketing found the following related articles, links, and information useful. What Should I Blog About as a Freelance Writer? To amend your preferences you can visit "Cookie Settings" at the bottom of the website. Content marketing is the practice of publishing fresh, relevant, and useful content to engage consumers, with the intention of attracting them to your company. Want more tips on how to use content marketing to tell your schools story? This is a tactic that involves hiring a marketing agency to determine where to send mailings that your target demographic are most likely to see. Content marketing is the art of using creative storytelling to amplify a message or encourage a desired action. According to a Hubspot case study, Sewickley Academy increased enrollment (30% from the previous year), applications (11% a 4-year high) and web traffic (30%) after it began using Hubspots services and focusing more holistically on inbound marketing. 3) E-mails. If you expect to compete in the increasingly competitive educational landscape, you better be ready to step up your game. As technology continually improves, the smartest content marketers are taking advantage of every new format available and testing the waters of new content marketing frontiers. What is Your Organizations Content Marketing Maturity? Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. You can study for the exam in any way you choose based on how you did on the practice exam. A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, Email might sound old school, but its still one of the most effective and powerful forms of marketing that exist. ; Evaluate your skills. Its exciting, because I know how important storytelling is for independent schools. Banner Your banner contains a hero image with text overlay. I started listening to your podcasts and I've learned so Now, be sure to check your email to confirm your subscription. Content marketing strategy success factors. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product. The school explains its positioning: In high school, most students have the same question When am I going to use this? At Mercy, we answer that question. With Emily Cretella - Ashley Brooks Editorial Services, Marketing battle: Schools pull out stops to win students - Trusted. Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. As more people are searching online for ways to solve their problems you want to make sure that your service is effectively represented online. When most people think about content marketing, they think of one word: Blogging. The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. Why Use Different Types of Content Marketing? (See the Gould Glog here.) Sending promotional emails that contain descriptions about your product is the key to increasing your sales. In her spare time, Christine loves to write things other than marketing collateral. Authors: Zontee Hou. Five Creative Content Marketing Ideas for Schools. Plus the process continues well after your audience become customers. I started working full time a week after graduation at a marketing agency and am fairly new to the real marketing world. Your students need it. Tell us what you think, or ask us any questions. And marvelously. (See the campaign here.) 4. The schools recent advertising campaign used the tagline Prepare for real life. This tagline was imagined in both traditional and online advertising against fairy tale ideals: Youre not a princess. So, content marketing aims to present the material that it is informative, timely, and relevant to the end-user. It can be tough, and we will be talking about it all as part of Cheney & Companys annual Aim High Conference. Promote a business with content is a free course offered by Google through the Google Digital Garage. Christine has a B.A. Get your workbook. The school also has a strong presence across its social networks, demonstrating that its students are willing and interested in connecting with its content. Your website, social media, newsletters, and email marketing should be coordinated and tailored These platforms are designed to enable a content marketing strategy. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Journey-Mapping Your Customer Experience Design - Virtual, Effective Writing for Corporate Communications - Virtual, Essentials of Highly Effective Agency Management - Virtual, Strategic Customer-Centric Marketing - Virtual, Integrated Marketing Around the Decision Journey - Virtual. Editors note: This article was originally published in October 2012. ; Study. Together with T Brand Studio, The School of The New York Times is offering a Certificate in Content Marketing as taught by members of the studios core leadership team. Now that weve outlined the process of creating and implementing content marketing successfully as a small school, lets look at some incredible examples from real schools. Google: Promote a business with content (Free) Google Content Marketing Course. Zontee Hou is a senior strategist at Convince & Convert, where she co-leads the strategy team and advises organizations ranging from Oracle Marketing Cloud to the International Monetary Fund.
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